Head of Performance Marketing (UK)

ParcelHero is a leading UK parcel delivery price comparison site, and we're looking for an experienced Head of Performance Marketing to join our fully remote team. With over 5 million visitors a year and a new transport management solution (ParcelHero Pro) launching globally in 2025, we're a fast-paced, technology-driven company ready for explosive growth.

This is a hands-on leadership role for a data-driven expert who thrives on optimization and strategic execution. You will be responsible for driving significant growth across our paid digital channels and leading our SEM and SEO strategy. Your primary goal will be to increase inbound leads and user acquisition that convert to revenue for both our B2C and B2B audiences.

What You'll Be Doing

Strategy & Execution: Develop and implement a comprehensive performance marketing strategy across all paid media channels, including Google Ads, social media advertising, and display advertising. You'll also lead our SEM and SEO efforts.
Channel Optimization: Continuously optimize marketing channels to maximize ROI, focusing on user acquisition, engagement, and retention for both our price comparison platform and our new B2B solution, ParcelHero Pro.
Data-Driven Decisions: Use analytics tools like Google Analytics and Google Tag Manager to track performance, identify trends, and inform all marketing decisions.
Budget Management: Manage and optimize a significant marketing budget to ensure efficient allocation of resources across all paid channels.
Cross-Functional Collaboration: Partner with our Product Marketing, Sales, Operations, Analytics, and Creative teams to align marketing efforts and drive business growth.

What We're Looking For

Experience: You have 5+ years of experience in performance marketing with a proven track record of driving growth and ROI in both B2C and B2B contexts. You have direct responsibility for an SEM budget exceeding £10 million per annum. Experience with e-commerce or logistics, especially with a price comparison site or shipping platform, is a plus.
Technical Skills: You're an expert with a wide range of marketing tools, including Google Ads, Microsoft Ads, Meta Ads, and other social media ad platforms (X, TikTok, Reddit, Quora, etc.). You also have expert proficiency with Google Analytics and Google Tag Manager, and experience with CRM or marketing automation platforms like Salesforce or HubSpot.
Analytical Mindset: You have a deep analytics background and the ability to synthesize, analyze, and interpret data to create actionable steps. You're experienced with A/B testing and conversion rate optimization.
Leadership & Communication: You have a strong leadership presence, capable of getting buy-in from various teams. You have excellent communication and organizational skills, and you thrive in a fast-paced, remote-first environment.
Education: A Bachelor's Degree in Marketing, Business, or a related field.

The Perks of Working with ParcelHero

Competitive Salary: £75,000 - £95,000 per year, including a £10,000 performance-related bonus.
Remote Work: This is a fully remote position, giving you the flexibility to work from anywhere in the UK.
Generous Leave: Enjoy 25 days of paid holiday.
Growth Opportunities: We offer excellent career growth and merit reviews to reward your hard work.
Collaborative Culture: Join a fast-paced, ambitious team that values initiative, adaptability, and a sense of ownership.

If you have a strong track record of driving results and want to play a key role in the next phase of our growth, we encourage you to apply.

The Update