Elon Musk's X Secures $1 Billion in New Equity Funding, Valued at $32 Billion

 Elon Musk's social media platform, X (formerly Twitter), has raised nearly $1 billion in new equity funding from investors. According to a Bloomberg report citing sources familiar with the deal, this funding values the company’s equity at around $32 billion, matching the valuation when Musk acquired the platform in 2022.

The report also noted that Musk's Twitter buyout involved at least $12.5 billion in debt, meaning the latest funding round was completed at roughly the same $44 billion enterprise value as his initial purchase.

Musk participated in the equity raise, along with other investors such as Darsana Capital Partners, which had previously purchased some of X’s debt earlier this year. Additionally, 1789 Capital, an investment firm supporting Musk’s ventures like xAI and SpaceX, also contributed to the round.

Musk has often turned to private markets to secure funding for his ventures. Recently, SpaceX completed a tender offer valuing the company at about $350 billion, while xAI is reportedly seeking fresh funding at a valuation of $75 billion.

Since Musk acquired Twitter in 2022 and rebranded it as X, the platform has undergone significant changes, including major workforce cuts and a large-scale departure of advertisers. Many marketers paused or reduced their spending due to concerns about their ads appearing next to inappropriate content.

In response, Musk has taken legal action to bring advertisers back, with X currently suing several major brands for withholding ad spending, accusing them of anti-competitive behavior.

While some advertisers have returned, industry insiders suggest that Musk’s legal threats and his influential role in the political sphere may be affecting their decisions.